Vorwerk reports new sales record

Jeudi, 19 Mai, 2016

A new sales record, significant growth in almost all of its business segments and further expansion of its digital offering: At its financial press conference in Düsseldorf today, the Wuppertal-based Vorwerk Group presented its figures for the fiscal year 2015. “We have a very successful year to look back on,” as the Managing Partners Reiner Strecker, Frank van Oers and Rainer Genes reported emphatically.

The Vorwerk Group’s total sales volume rose by 23.9% to a present 3.5 billion euros in the reporting year. An impressive increase in the Group’s business volume, which also takes into account new akf group business amounting to 1.1 billion euros. With business volume in 2015 totaling 4.1 billion euros, the Group generated year-on-year growth of 23.4%.

With revenue totaling 2.9 billion euros, the Group’s core business – direct sales of premium products – once again proved to be a growth driver. In this segment, sales were up 27.6%. Outside of direct selling, the akf group succeeded in generating appreciable growth in both revenue and new business. Vorwerk flooring approximately equaled its sales volume of the previous year. “As a family-owned company, we naturally also keep our sights on long-term development. In a ten-year comparison from 2005 to the present day, sales have almost doubled: from 1.8 billion euros to 3.5 billion euros,” the Managing Partners reported.

In 2016, too, business got off to a good start with the divisions developing as expected so that by the end of April consolidated sales were 6% up on the figure for the corresponding period of the previous year.

In their report, the Managing Partners underscored the past year’s advances with the expansion of the company’s digital offering for Vorwerk customers. The best example of this is the Thermomix. By the end of this year, Thermomix will have launched the Cook-Key, an accessory with which recipes can by transmitted via Wi-Fi straight from the online recipe portal to the display of the Thermomix TM5 and then followed using the Guided Cooking function. But the Kobold VR200 robot vacuum cleanercan also be conveniently controlled via cell phone. Vorwerk announced further initiatives in this field: “Furthermore, we will be collaborating with Wuppertal University to establish a Vorwerk Foundation professorship. The professorship will be concerned with the subject of technology and management of digital transformation – an important field of development for the future.”

A main focus of the current fiscal year will be on the further expansion of the Vorwerk Group’s production sites. The Executive Board has approved an in-vestment volume in excess of 170 million euros for major infrastructural developments.

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The Vorwerk & Co. KG family enterprise was founded in 1883. The holding company’s registered office is located in Wuppertal, Germany. At the head of the corporate group are the Managing Partners Reiner Strecker, Frank van Oers and Rainer Christian Genes. Vorwerk’s core business is the global direct sale of high-quality household products (Kobold vacuum cleaner, Thermomix kitchen appliance, Twercs tools, Lux Asia Pacific products) and cosmetics (JAFRA Cosmetics). The Vorwerk family also includes the akf bank, Vorwerk flooring and its sister group, HECTAS. Worldwide there are more than 625,000 people working for Vorwerk, some 612,000 of whom are independent advisors. Vorwerk generated consolidated sales of 3.5 billion euros (2015) and operates in more than 70 countries.


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