Germany: Direct Selling grows by almost 7% in 2015

Mardi, 27 Septembre, 2016

In 2015, direct selling figures in Germany recorded their best performance, a total turnover of 16.3 billion EUR. This represents an increase of almost seven percet over the previous year, i.e. 15.3 billion EUR.

Since 2011, the industry has been growing an average of six percent per year. Prof. Dr. Florian Kraus of the University of Manheim mentioned "Sales parties enjoy an increasing popularity in the direct selling business. 50% of direct selling businesses rely on party plan as distribution channel, up from 47 percent in 2014. In addition, 40 percent of these companies are also involved in e-commerce". These are the results of a study conducted by the University of Manheim on behalf of BDD (Bundesverband Direktvertrieb Deutschland), the German Direct Selling Association. 

"The numbers speak for themselves", said Jochen Acker BDD's CEO. "The continuous increase in sales figures shows that direct selling is appreciated by Germans. People prefer socialising in home parties than shopping anonymously over the Internet".

Germany remains the biggest direct selling market in Europe, characterised by its annual turnover, growth and sustainability. The future is also looking positive: for the current fiscal year, the companies surveyed are forecasting further sales growth of approximately nine percent. 

The survey

The study of the University of Manheim analyses the direct selling market trends in Germany. This year, the study was based on the collection of data provided by 284 companies.

For more information, please refer to BDD's press release.

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