DSE elects new Chairman of the Board of Directors

Mercredi, 25 Mai, 2016

Direct Selling Europe (DSE) announced at the annual General Assembly that took place in Zurich, Switzerland, the election of the new Chairman, Mr. Andres Ruff, CEO of WIV AG. The participants elected Mr. Ruff by unanimity, showing the cohesion and strength behind the decision. Mr. Ruff succeeds R. Glenn Drake, former Group President, Tupperware Europe, Africa, and the Middle East and Chairman of DSE during the period 2009-2015.

Speaking to the members, Mr. Ruff said “I’m deeply honored to chair the Board of Directors”. He also added “I look forward to collaborating with all the members to continue ensuring the highest ethical standards for the industry that DSE Members represent”. Mr. Ruff and the entire Board of Directors thanked Mr. Drake for his successful leadership of the Association, which resulted in positioning DSE as the voice of the well-reputed and sustainable direct selling companies in Europe.

Andres Ruff holds a degree in business administration and has a wealth of detailed knowledge in sales and marketing in the food and consumer goods industry. With more than 28 years of management experience, Mr. Ruff has a proven track record in national and international small and medium-sized enterprises and family companies. Prior to joining WIV as Chairman of the Executive Board, he held executive positions at Procter & Gamble, Holsten brewery and dairy Alois Müller and served as Chairman of the Board of Directors of Apetito AG.

Mr. Ruff’s appointment lasts for two years and will bring considerable experience, leadership and sound value to the Association.

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